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About

A thoughtful approach to celebration, shaped by experience- Meet Susan

What I’ve learned after years of designing and producing weddings is this —
most couples don’t need more ideas… they need clarity.

They need someone who understands how everything comes together. Someone who can take what feels overwhelming and turn it into something calm, intentional, and beautifully executed.

Susan, founder of Florida Wedding Company, Southwest Florida wedding planner and designer

Quiet Luxury. Thoughtful celebration. Story-led design.

EXPERIENCE +
FOUNDATION

Through long days, full calendars, and hundreds of celebrations over the years, I’ve learned what truly matters… and what doesn’t.

My experience in this industry has been shaped not only through designing and producing weddings, but also through building and operating multiple boutique venues, as well as founding a beach wedding company centered around creating accessible, beautifully executed ceremonies.

These experiences have given me a deeper understanding of how every element comes together — from logistics and flow to design, atmosphere, and guest experience.

With a background that spans both high-volume production and more refined, design-focused celebrations, I bring a balanced perspective to every event I create.

Over time, my role evolved.

What once felt like simply “planning weddings” became something much more considered —
a focus on creating experiences that feel effortless, well-designed, and deeply personal.

PHILOSOPHY

Because in a time when we’re all busy — building a life, caring for others, moving through seasons of growth and change — it’s easy to overlook the importance of celebrating ourselves.

Our love stories.

Our milestones.

Our moments of happiness and healing.

That’s where my passion lives.

To create experiences that allow those moments to be fully felt — to bring each story to life in a way that feels meaningful, intentional, and reflective of who you are.

APPROACH

Ft MYers Wedding Couple

 

A refined, intentional approach

 

My approach is grounded in a balance of design and guidance.

Every detail is considered but never overdone. Every decision is made with intention, not excess.

I guide my clients through the process with clarity and care — so what could feel overwhelming instead feels natural, supported, and even enjoyable.

Because the goal isn’t just to create something beautiful.

It’s to create something that feels right.

"Because the most beautiful celebrations aren’t just styled — they’re felt."

Ways we can work together.

Day Of Coordination

Guidance, structure, and seamless execution — so your day unfolds exactly as it should, without you having to manage a thing.
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Design & Styling

From overall aesthetic to the smallest details, we shape a cohesive look and feel that reflects your story with intention.
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Floral Design

Seasonal, textural, and thoughtfully composed florals designed to complement your setting — never overpower it.
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Consulting & Remote Planning

For those planning from afar or looking for expert direction, we offer flexible consulting designed to guide you with clarity and ease.
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If this feels like what you’re looking for, I’d love to hear more about your plans.

 

Whether you’re planning a wedding, celebration, or looking for a more guided design experience, the process begins with understanding what matters most to you.

 

©2026 Platinum Florida Wedding Company, LLC

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